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I never thought of it like that

September 16, 2009

“No one buys a bar a soap unless the money they’re spending for the soap is worth less to them than the soap itself.” From Seth Godin in his blog post “Patient capital, markets that work and ending the endless emergency of poverty”

I had never thought of it that way. If money is more valuable than the product you’re looking at, you won’t buy it. The key to marketing or selling anything, then, is to make the product more valuable than the money, in some way.

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